In the Job Prioritization dashboard, users can access a vast range of information. The first section of the dashboard includes the following data:
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Unique Sponsored Jobs
This section allows users to check the total number of sponsored positions available to candidates on Indeed.
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Applies
Here, users can view how many candidates have applied.
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Avg. CPA
CPA stands for Cost Per Action, and this section lets users see how much of the total sum was spent for each generated lead.
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Total Spent
The total sum of money that was spent in the period selected will be shown here.
The provided information can be further refined by applying filters based on Date, Company, Division, User, Channel, Job Reference Number, Job Title, City, State, and Country. Upon selecting one or more filters, the dashboard content will be narrowed down to display only the data corresponding to the specified criteria.
It is worth noting that users and administrators can save and conveniently access any applied filters. Furthermore, details regarding the filter creator are also available for viewing.
Small Audience
The next segment of the Job Prioritization dashboard provides an overview of all jobs classified as 'Small Audience.' To be categorized as such, jobs need to have low organic appeal with a small budget in the campaign, be located in a small town with not enough people in the area, and/or even have a job title that might be "too niche" (e.g., Neurosurgeon).
Our overarching approach to enhancing the performance of these jobs entails the following:
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Creating a single job campaign on Indeed with a dedicated job budget.
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Advertising on different job boards if the location has over 300,000 people within a 25-miles radius.
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Advertising on Social Media to target passive candidates.
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Sourcing candidates and conducting an outbound recruiting campaign.
Overperforming Jobs
This particular section grants users the ability to review job positions that are part of a sponsored campaign and have already amassed a sufficient number of applications to secure a hire.
Our overall approach to managing these job positions varies depending on whether they are Evergreen or non-Evergreen jobs.
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For Evergreen Jobs: It is advisable to keep the advertisements active. Pausing the sponsoring is only suggested when the campaign has an overabundance of candidates.
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For Non-Evergreen Jobs: Sponsoring must be stopped for positions that have reached the designated number of hires and/or if the number of candidates is 30% higher than the Apps/Hire ratio.
Unattractive Jobs
Following this, the subsequent section of the Job Prioritization dashboard presents a list of positions classified as 'Unattractive Jobs.' This classification may be attributed to a variety of reasons, including Job Seekers perceiving the job as unappealing after reading the job description, lower company ratings when compared to competitors, and/or the job position appearing in search results in a distant location from the job seeker's actual location
Our general strategy to optimize the performance of these job positions involves the following:
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First of all, review if the job, despite being perceived as unappealing, still attracts sufficient candidates at a good CPA. If the answer is positive, there is no need to take any action.
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Analyze the reason for the job unattractiveness by reviewing other jobs at that exact location (check the job description, pay rate, perks, etc.).
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Advertise on different job boards.
All Jobs
The last portion of the dashboard shows a list of all job positions posted on Indeed. For each position, it encompasses essential information, such as:
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Title
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City
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State
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Job Posts
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First Activity At
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Last Activity At
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Days Running
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Impressions
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Clicks
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Apply Starts
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Applies
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CPA
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Spent
To navigate through the rows, use the arrows present in the bottom right corner of the page.
All the data depicted in the dashboard can be downloaded.