To successfully advertise on TikTok, it's crucial to create a compelling blend of entertainment, humor, and personalization. Achieving this balance requires a combination of creativity and careful planning to create ads that appeal to your audience.
Crafting ads with thought and intention can increase the likelihood of engagement from potential candidates. Thus, to create effective social media posts that are informative and strategic, follow these tips for more informative and sophisticated videos:
You can also create simpler, but noticeable videos:
On TikTok*, videos should have an aspect ratio of 9:16, 1:1, or 16:9. The minimum technical requirements for video resolution are ≥540*960px, ≥640*640px, or ≥960*540px. They should be MP4, MOV, MPEG, 3GP, or AVI and have a minimum duration of 9 - 15 seconds.
*If you opt not to include an image or video for your campaign, a default image or video will be used.